Mazda: ‘Moving the Spotlight’
Point Studio produced videos for Mazda’s “Moving the Spotlight” social media campaign as part of the 2024 Tribeca Festival.
Point Studio worked directly with Mazda on their sponsorship activation, "Moving the Spotlight', as the Official Automotive Partner of Tribeca Festival 2024. As part of Mazda’s wider ‘Move And Be Moved’ campaign, seven underrepresented filmmakers were invited for a once-in-a-lifetime opportunity to share their stories at Tribeca Film Festival.
Point Studio was tasked to produce videos showcasing the 'Moving the Spotlight', told via the filmmakers themselves, and bringing the spirit and the energy of Mazda's sponsorship to a wider audience via social media.
SCROLL DOWN
Point Studio worked closely with Tribeca and the extended @MazdaUSA team including VML, to produce and deliver videos for this campaign in multiple formats including this video- 'Moving the Spotlight: Meet the Filmmakers'.
For their social media campaign, this 'Moving the Spotlight' video represented Mazda and why they create this opportunity as part of Mazda's wider "Move and Be Moved" campaign.
This brief ‘Move Someone’ video, told in the winning filmmaker’s own words, is part of Mazda’s ‘Moving the Spotlight’ social media campaign.
